The power of a high-quality white paper can’t be underestimated; it boosts your thought leadership credibility, can raise the profile of your organisation and its leaders, and can make for awesome lead generation content. But getting it right, as with so many things, takes time and energy – which are often in short supply once you take into account the rest of the work marketers have to do.
That’s where I come in. I can help you create insightful, high-impact white papers, articles and reports that generate results – while you get to keep your energy, and your sanity.
What you get
- A briefing call to get all the information needed to write the piece
- Any desk research needed
- Interviews with relevant subject matter experts
- A copy outline detailing what the piece will cover, and in what order
- Beautiful copy created with no fuss
- Up to two rounds of changes to the copy
- Support with artwork if you need it
- Upload to your CMS if you need it
My long-form content portfolio
Dealership customer engagement report 2021
Client: Autino (now BP)
What I did
- Briefing call
- Desk research
- Analysis of raw data
- Creation of copy outline
- Copywriting report
- Project managing design resource to lay out report
- Creation of accompanying social and email campaigns
- Creation of sales enablement kits for Autino sales team
Solving the challenges of data in clinical trial supply chains for rare diseases
Client: Proventa International
What I did
- Briefing call
- Desk research
- Creation of copy outline
- Interviewing subject matter experts for comment in the paper
- Copywriting report
Working from home: the ultimate guide
Client: CIPHR
What I did
- Briefing call
- Desk research
- Copywriting
Adaptive coaching business case builder
Client: Connor Consultancy
What I did
- Creation of concept (as part of wider campaign)
- Interview with product owners and subject matter experts
- Creation of copy outline
- Copywriting
- Management of design process
- Upload to CMS and integration into marketing automation campaign
Digital marketing apprenticeship white paper
Client: QA Apprenticeships
What I did
- Briefing call
- Interviews with subject matter experts
- Creation of copy outline
- Copywriting
- Upload to CMS
Shall we talk?
I’d love to help you get your next piece of thought leadership, or campaign hero asset, off the ground. You can get in touch with me by filling in the form, or the contact details at the bottom of the page. Looking forward to hearing from you!